Fundraising Overview

Fundraising at Woodland broadly fits into one of three buckets: the Annual Fund, the Spring Gala & Auction, and Capital Initiatives. 

Annual Fund


Annual Fund gifts are what we live by.

Funds: All areas of our school and operating expenses, such as salaries, financial aid, facilities, and maintenance.
Theme: Joyously Making a Difference, One Student at a Time
Time Frame: September 25-December 31
Goals: $500K and 100% Participation

The Annual Fund is the school’s most critical fundraising effort. We rely on the Annual Fund to fund 7% of the operating budget every year. Like most independent schools, tuition alone does not cover the full cost of a Woodland education. Critical funds provided by the Annual Fund allow Woodland to keep tuition costs low, reach more families, maintain its small class size. If you have to choose one area to support any given year, we suggest supporting the Annual Fund.

Learn more about this year’s Annual Fund 
Give Today

Spring Gala & Auction

Auction gifts fuel purpose and passion in the classroom.

Time Frame: Spring

The Auction and Gala is an annual community event that brings our community together to help raise funds specifically for faculty professional development and classroom improvements. Together, we support our teachers in fully engaging in their professional growth so they may continue to serve our students with continued purpose and passion.

Capital Initiatives

Capital gifts are what we grow by.

Funds: Special Projects
Time Frame: As needed
Goal: Currently being assessed

Capital initiatives fund specific and larger projects, such as new construction or major renovation. We are currently assessing our immediate and long-term needs.

Questions? Contact Ayesha Masud, Woodland’s Director of Advancement.

Ayesha Masud

Ayesha Masud

Advancement Director

Ayesha has over a decade of experience in advancement in Bay Area independent schools as a parent and as well as a development officer. She has previously worked at the French American International School and Stanford University. Ayesha also serves on the Carlmont Academic Foundation Board as Fundraising VP. She is passionate about education and as a former Woodland parent she is thrilled to be a part of the Woodland community at this exciting time in the school's journey.